The name Serious Fun says a lot about our approach to our business - everyone wants to have fun but good times only happen if we choose to make them happen. Given that each moment of life is precious and deserves to be celebrated, this choice is a serious matter. As Helen Keller once said “Either life is the greatest adventure…or it is nothing at all.” Our aim is to make each trip “the greatest adventure”. To achieve this, we combine the talents of worldwide travel experts and experienced local guides, gather a group of similarly interested companions, and design a well paced itinerary through one of the most beautiful countries in the world.

Since 1987, Serious Fun has been instrumental in the development of participatory adventure in New Zealand. Our base in Queenstown, the adventure capital of the world, allows easy access to the South West New Zealand World Heritage Area as well as close proximity to a startling array of adventure activities. Serious Fun is a part of this close knit community of professional guides and outdoors people who regularly combine talents to provide the ultimate in adventure. Small groups and a high guide to client ratio mean personalized attention and a more intimate involvement with the environment and people of New Zealand.